What role does a gift company play in the operation of a business? -IMK Gift LAPEL PIN badge factory
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Gift customization, this word firmly believe that everyone is not unfamiliar. But a lot of people are very skeptical, and some people have asked me, the gift company in the end is relying on what survival and development trend, is the back door?
This field is a little complex, but also has a very large improvement of the interior space, but certainly not by association so simple.
The field of gift customization is not processing manufacturing, nor processing manufacturing. It is just a service industry. What you get is consulting fees and surcharges, but not the money to produce and manufacture the gift.
Many companies often assume that custom gift companies are expensive, but they are not. Because if it is not possible to help purchasing enterprises reduce the cost of gifts, then purchasing enterprises immediately buy in the brand side, but also must everyone here to customize the gift company to do? So we actually have a price advantage.
So what is the problem of gift purchasing enterprises?
It’s not that the cost budget is low, but the cost of choosing gifts is really too high. The key here is the economic cost and the cost of trial and error. The economic cost is well understood. The number of types of gifts in China cannot be measured and verified, and buyers are unlikely to have the time and energy to choose. Even if it is chosen among thousands of gifts, can it be guaranteed to be accurate? If it is not suitable, the money is also consumed, the goal has not been achieved, the cost of this trial and error is also extremely costly.
Therefore, the buyer may have to customize the gift company. A good gift company, must help purchase enterprises with the right price to buy the right gift. In order to do this, four characters must be played well.
1. Gift Consultant:
Different situations, different groups, gifts are not the same.
In many cases, the real needs of consumers are not even clear to them.
At this time, we must first grasp the customer’s real requirements and objectives.
What is the purpose of the gift? Promotion of collaboration, guest attendance, holiday greetings, birthday wishes, advertising…
Who is the target of the gift? Enterprise managers, middle and senior managers, rural grassroots positions link person, assistant, male, female, cultural people…
Where is the space given? Business reception banquet, coffee shop, other party’s enterprise, own enterprise, conference community forum…
There are so many factors that must be taken into account, and the buyer is not familiar with each other. At this time, we must help him discover his requirements as a technical professional gift consultant, so that we can stronger assist the buyer to complete the goal.
2. Buy a butler
Many people feel that a gift company is a retailer. There is no mistake. Our commodity of this kind is so much, it is unlikely to be manufactured entirely by ourselves.
Gift companies must be good distributors.
When buyers go to buy a product, they have no way to get it, or they can only get it at a high price.
And the gift company as a long-term and processing plant immediately connected company, itself has an incomparable price advantage and response mechanism.
The retail price is not something that can be talked about by anyone who goes to the processing plant.
Therefore, if the gift company wants to do well, it must have a high-quality way and a special offer less than the price.
The whole process of purchase also involves quality, delivery, packaging and transportation, which are the key points that must be managed by the gift manager.
3. Hire a leading expert
Now is the well-known brand humanization period, all companies do not look forward to the gift in the case of other well-known brands to do wedding dress.
The gift company, as the key highway bridge between the buyer and the processing plant, can customize gifts belonging to its own well-known brand characteristics for the company according to the work experience, in addition to achieve the buyer’s gift requirements, but also to boost the buyer’s brand marketing.
Without rich customized examples and work experience, it is impossible to help the company to customize well-known brand gifts suitable for them. Customized gifts, not necessarily more expensive, but must have affection, let the recipient feel the seriousness of the giver, let the buyer feel to your surcharge price is reasonable.
4. Report the hotshots
The gift company should be clear about the role of the buyer who undertakes the purchase.
Generally speaking, are not the boss, just must give the boss report.
In the work of connecting people, they are far from only buying gifts, their work is relatively busy, not too much energy to spend on the choice of money.
They expect to get the one-click forward gift plan and report it to the boss immediately.
So that is to report to the boss, then there is no doubt that can not only a number of product pictures, then some complex information content.
Is your quotation standard? Is there a step price?
Don’t expect mister immediately let you cost budget, mister must be looking forward to the cost budget as low as possible, but they are not easy to immediately tell a price. For example, the boss said that the cost budget average 300, but his inner estimate is no doubt not 300, his implication is very likely to look like only the gift 300, it is best to spend 150 to reach the actual effect of 300!
But for the gift company, there is no cost budget, no doubt ocean fishing juice.
So what to do?
Must be more than a few different prices of gifts, let the boss themselves to choose, let the boss have a ladder. Then the step price, it is likely that the boss originally wanted to 200 sets, but found that the price of 500 sets is more cost-effective, just set 500 sets, so to prevent communication time and cost, after all, everyone is very busy! You don’t have to go back and forth to communicate with each other. If another attached design renderings, then it will be stronger.
As a gift company, the value of use must be reflected according to the customer’s no doubt. Customers identify with the gift, it is recognized that the gift to him to create the use value, then the gift company for them is the use value.
IMK is committed to providing customers with one-stop customized services, from creative design to manufacturing, with a deeply involved service model to provide you with customized badges,Medal customizationAnd other products, you only need to put forward the demand, we can deliver on time. The company has been committed to the custom of metal and soft glue and other materials of crafts, business gifts, cultural promotional supplies, souvenirs and other customized services. Inquiries are welcome.
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